Thinks differently

Is GEO the new SEO? Optimize content for AI-driven search engines to boost brand visibility. Cora Lin, VP, Analytics, suggests focusing on clear, structured, engaging content. Read more of her tips here!

Our team shares key takeaways from Config 2025: From design and collaboration, to friction and unlearning, their insights are already shaping our work. Dive into what moved us most. 

VP, Group Account Director Katie Brown and Sr Project Manager Ally Dillsworth have put together a guide all about how digital experience managers should approach making incremental improvements to websites.

Is your brand feeling stuck, unwieldy, or overgrown in your digital environments? In this article, Design Director Doug explains the antidote–design systems–and how any brand can benefit from them.

Content governance is often overlooked in digital strategy, but in reality, it's key for top-tier content creation, maintenance, and consistency. And we love it for that. Here's why. 

Want a fast, flexible content management solution? Ryan Coates explains how micro CMS delivers content via APIs, perfect for customized digital experiences, offering benefits for both frontend and backend developers. 

Want to make your brand stand out online? Color is a powerful yet underused way of doing exactly that. Discover when and why brands should break their color rules, and get inspired with Genuine's favorite new color combination for digital experiences.

​​Website redesigns come with inherent risks— from lack of alignment and ignored data, to siloed agencies and mismanaged timelines. Genuine mitigates these challenges through clearer planning, stronger collaboration, and data-driven decision-making.

A digital experience that delights customers is great, but what happens when it’s a headache to create and manage content from the back end? Experience Designer Joi McClain is here to help with wise words on author empathy. 

Generalist LLMs are quickly becoming commodities in 2025, which means that brands can no longer differentiate by promoting their use of “AI” alone. In this forecast, our AD of Strategy Alex Angstrom posits what’s next for brands who want to win the AI race.

How does a nimble agency pack a big punch? Learn about our approach to accelerating client projects, including a counterintuitive secret that makes our work more effective with every new launch.

Does your marketing team need a persona for this invasive species of website users? Hear from Alex Angstrom, Associate Director of Strategy, on how to respond to this new audience. 

AD of Strategy Alex talks with Jack Health's Account Director Danielle Lesner about how leaders can get unstuck from their internal comms patterns and use new approaches to truly build culture.

With 2025 already ready to burst onto the scene, we asked a few of our digital experts how marketing leaders should build more effective marketing teams in the year ahead. 

Agency-client relationships are more effective when they are true partnerships. So we’ve written down our hard-earned wisdom on how to avoid the dreaded vendor zone.

Our SVP of Technology, Joe Cicchetto, offers a comprehensive guide to choosing the right CMS for your business and website development team. 

Pharma brands are investing in campaigns all about their master brands, seeking emotional connection with consumers far above the product level. What does it mean?

B2B marketing advice often starts and ends in the abstract, so our team compiled a concrete and practical set of guidelines to building better digital strategies for B2B and SaaS brands.

Lead Analyst Lindsey Flanagan offers insights to keep brands from turning into a data privacy villain in their quest to become a personalization hero. 

Figma has made a huge impact on our work as a digital agency, so we asked a few of our Figma fanatics to tell us about their highlights with it.

Learn about six ways to overcome content chaos, take content governance off the page, and level up your digital experience team.

Our SVP of Experience Design, Aileen Wong, explains why a lack of content governance may be killing productivity for your digital experience team.

10 years after personalization became "the thing", the biggest lesson we've learned is that it's not the right solution for every brand. 

As a digital-first agency, we’ve led a lot of rebrands for clients. But those clients rarely come to us first. Here’s why we think that should change.

On the heels of attending Gartner's Data & Analytics Summit 2024 in Orlando, FL, Lead Analyst, Lindsey Flanagan followed it up by joining our Jack Morton Worldwide colleagues across the globe as we participated in AI Fest, a 7-day choose-your-own-adventure AI learning program. Lindsey shares important considerations for the AI transformation journey.

We sent three Genuine people to Gartner's Data and Analytics Summit in Orlando. They brought back three big takeaways.

We’re proud to announce the launch of our new brand identity. And we’re getting noticed for it, too. See what it means to build a digital-first brand with accessibility, and digital best practices at its core.

Just back from Acquia Engage, Joe Cicchetto, our SVP Technology & Development unpacks the upgrades. 

As part of Jack Morton, we couldn’t be happier to share the news that we’ve been named Experiential Agency of the Year in the 2023 Adweek Experiential Awards.

Email and collaboration security leader, Mimecast has chosen Genuine with Jack Morton and Weber Shandwick as their global agency of record.

Earlier this year, we collaborated with Meta on its annual AI and XR innovation conference, Meta Connect. 

We’re sharing five key themes that resonated at The 2024 Consumer Electronics Show. 

Our VP of Strategy, Kimberly Emrick-Bryan makes a case for doubling down on service design to empower companies to evolve in The Drum. 

 Lindsey Flanagan, lead analyst, is one of 10 leaders in digital and social tapped to answer honestly: is everything going to continue getting worse, or is there room for optimism in the digital world?