A digital experience agency that

Thinks differently

Image with a blue background and the words 'The AI Agent Advantage' underneath a photo of the article’s author.

March 25, 2026

The AI Agent Advantage: Accelerating Speed to Value and Amplifying Human Insight

Our SVP of Analytics, Cora, highlights the need for thoughtful Agentic AI application that augments human expertise, and shows the tangible ways we're bringing it to life at Genuine.

Cora Lin

February 12, 2026

Rethinking Customer Journeys for Healthcare: Introducing “Care Pathways”

Healthcare journeys are complex and unique. Our “Care Pathway” brings everything together around the patient experience. It gives digital CX teams one clear view, helps find gaps, avoid overlap, and keeps the focus where it belongs: on the patient.

Lizzie Pike and Chloe Ahn

January 23, 2026

Reflecting on CES

Fresh off CES 2026, Kimberly, Katie, and Julie cut through the AI noise to identify 3 practical ways to turn what they learned into real work - and how you can, too.

Kimberly Emrick-Bryan, Katie Brown and Julie Fearon

January 13, 2026

Marking A Pivot Point - Genuine's 2026 Predictions

Our leaders weigh in on what is shaping 2026. They predict the new year will mark a shift toward accountable AI, custom agents, new media channels, and braver client agency relationships.

Aileen Wong, Alex Angstrom, Amanda Freedman, Cora Lin, Joe Cicchetto and Elizabeth Giuggio

October 16, 2025

4 Reasons It’s More Expensive Not to Do User Testing in 2025

In this blog, our Director of Experience Design walks you through how investing in User Testing will actually lower both risk and cost at the end of the day.

Lydia Richards

September 08, 2025

Clear Your Head: Process Efficiencies for Busy Project Managers

Feel like your brain is a browser with forty-seven tabs open? In this article, Senior PM Mariola Johnson lays out four simple habits that free up space for busy project managers to think strategically and problem-solve creatively.

Mariola Johnson

August 19, 2025

Rebrand or Refresh: Which is Right When Your Digital Brand Identity is Outdated?

Genuine's creative team lays out the key factors in deciding when your brand needs a simple refresh or a more comprehensive rebrand to keep up with best practices and business priorities.

Eugene Torres and Molly Britton

Graphic with a blue background with the words "GENUINE" repeated in a lighter blue color throughout the background. In the top center of the image is a white speech bubble with the words "GENUINELY SPEAKING" in blue text. Below the speech bubble, in large dark blue text, are the words "Browser Privacy Changes"

August 06, 2025

Browser Privacy Changes and the Future of Web Analytics

Users have more control than ever over how much of their data can be tracked by brands online. Our Associate Director of Analytics Lindsey lays out how clients should evolve their web analytics approach to respond.

Lindsey Flanagan

A graphic with a dark blue background and the words "GENUINELY SPEAKING" in a blue speech bubble at the top. Below the speech bubble are the words "Branding Isn't Just For B2C Anymore" in a white.

July 23, 2025

The New Rules of B2B Engagement in the No-Click Era

Senior Director of New Business Amanda recently attended ANA's Masters of B2B Marketing conference. Here are her three biggest insights from the event.

Amanda Freedman

Graphic: Genuinely Speaking (in a speech bubble); "Clean Content Migrations"

June 20, 2025

How to Properly Pack for a Clean Content Migration

Content migration is a complex element of website development that needs to be properly planned from the beginning. In this article, Chase and Nick explain how to properly plan for content migration ahead of time, so you can avoid costly re-work later.

Chase Barrett and Nicolas Adami-Sweet

June 06, 2025

Is GEO the New SEO?

Is GEO the new SEO? Optimize content for AI-driven search engines to boost brand visibility. Cora Lin, VP, Analytics, suggests focusing on clear, structured, engaging content. Read more of her tips here!

Cora Lin

A colorful abstract design. The word "CONFIG" is spelled out in large gray block letters against a black background. Below, there are various geometric shapes including a green arrow, a brown figure, a blue person icon, a pink triangle outline, and a light green square containing seven black ovals. The bottom background is light yellow.

May 30, 2025

Config 2025 Recap

Our team shares key takeaways from Config 2025: From design and collaboration, to friction and unlearning, their insights are already shaping our work. Dive into what moved us most.

Joi McClain, Bekah Shaffer and Doug Barba