Genuine
Becoming next-gen Genuine
We’re proud to announce the launch of our new brand identity. And we’re getting noticed for it, too. See what it means to build a digital-first brand with accessibility, and digital best practices at its core.
A digital experience agency that
Thinks differently.
Healthcare
Ask the Expert: Why Big Pharma is Adopting a Master Brand Strategy
Pharma brands are investing in campaigns all about their master brands, seeking emotional connection with consumers far above the product level. What does it mean?
Technology
3 Practical Steps for a Better B2B Marketing Strategy
B2B marketing advice often starts and ends in the abstract, so our team compiled a concrete and practical set of guidelines to building better digital strategies for B2B and SaaS brands.
Technology, B2B
Ask the Expert: Respecting Privacy in an Era of Hyper-Personalization
Lead Analyst Lindsey Flanagan offers insights to keep brands from turning into a data privacy villain in their quest to become a personalization hero.
Two years after adopting Figma for design and development, our work has never been faster. Here's how.
Figma has made a huge impact on our work as a digital agency, so we asked a few of our Figma fanatics to tell us about their highlights with it.
Healthcare
Mastering Healthcare Content Strategy: Key Lessons for Stronger Governance [Part 2]
Learn about six ways to overcome content chaos, take content governance off the page, and level up your digital experience team.
Healthcare
Mastering Healthcare Content Strategy: How Governance Prevents Content Chaos [Part 1]
Our SVP of Experience Design, Aileen Wong, explains why a lack of content governance may be killing productivity for your digital experience team.
After a Decade of Pursuing Website Personalization, is it Still Worth It?
10 years after personalization became "the thing", the biggest lesson we've learned is that it's not the right solution for every brand.
Rebranding? Consider a digital-first agency first.
As a digital-first agency, we’ve led a lot of rebrands for clients. But those clients rarely come to us first. Here’s why we think that should change.
Genuine
7 Things to think about on your AI transformation journey
On the heels of attending Gartner's Data & Analytics Summit 2024 in Orlando, FL, Lead Analyst, Lindsey Flanagan followed it up by joining our Jack Morton Worldwide colleagues across the globe as we participated in AI Fest, a 7-day choose-your-own-adventure AI learning program. Lindsey shares important considerations for the AI transformation journey.
3 Takeaways from Gartner Data and Analytics Summit 2024
We sent three Genuine people to Gartner's Data and Analytics Summit in Orlando. They brought back three big takeaways.
MetaTechnology
Meta Connect
Earlier this year, we collaborated with Meta on its annual AI and XR innovation conference, Meta Connect.
Jack Morton
CES 2024: A Glimpse into Tomorrow’s Immersive & Purposeful Tech Landscape
We’re sharing five key themes that resonated at The 2024 Consumer Electronics Show.
Acquia
The Future is Now: How Acquia's Latest Innovations Are Revolutionizing Digital Marketing
Just back from Acquia Engage, Joe Cicchetto, our SVP Technology & Development unpacks the upgrades.
Jack Morton
Adweek’s 2023 Experiential Agency of the Year
As part of Jack Morton, we couldn’t be happier to share the news that we’ve been named Experiential Agency of the Year in the 2023 Adweek Experiential Awards.
MimecastTechnology
Mimecast Names Cross-Agency Team from IPG as Global Agency of Record
Email and collaboration security leader, Mimecast has chosen Genuine with Jack Morton and Weber Shandwick as their global agency of record.
Genuine
The role of service design in digital transformation
Our VP of Strategy, Kimberly Emrick-Bryan makes a case for doubling down on service design to empower companies to evolve in The Drum.
Genuine
Marketing leaders’ digital utopias and dystopias
Lindsey Flanagan, lead analyst, is one of 10 leaders in digital and social tapped to answer honestly: is everything going to continue getting worse, or is there room for optimism in the digital world?