Taking the Transformation Lead
As the lead agency responsible for reimagining Seqirus’ digital experience across all customer touch points since 2017, we have managed analytics and SEO, supported consumer and HCP digital marketing and developed e-commerce portals for its US and UK markets - all with integrated customer support channels and sophisticated vaccine shipment tools.
From Understanding to Insights
We conducted an extensive strategy and planning phase that included:
- User persona definition and user tasks across digital touchpoints
- User flows across digital and offline touchpoints
- Business Requirements gathering and documentation
- Overall digital transformation, strategy and business consultation
- Customer engagement planning and execution
- US and UK portal user experience and design
- Content strategy & hierarchy
- Ongoing analytics tracking and dashboard development
- Strategy, user experience and design for bespoke web applications for specific customer types and needs
- Consultation and partnership with brand and development partners
Insights in Action
Everything we’ve done to ingrain ourselves in the Seqirus business and customer mindset has manifested in improvements to the e-commerce portal and other digital touchpoints, including:
Enhanced Visibility: We have built a detailed Order Management interface for each user to track what they ordered and when it will be delivered, allowing them to plan immunization clinics and overall supply allocations.
Personalized Account Dashboards: We have developed a personalized customer Account Dashboard with self-service alerts, key order and service updates, and tasks for completion.
Customized Analytics Dashboards: We have developed customized analytics dashboards for Seqirus’ internal sales and customer service teams as well as customers in order to provide actionable information in a digestible and easy to use format.