Guiding a legacy brand back to its roots

Farmer on a tractor in front of a grape field
  • 4+ year relationship, from Digital AOR to Brand AOR
  • Led full rebrand and positioning
  • Owned national, cross-channel brand campaign
  • Created content for TV, social, digital and web
  • Redesigned, rewrote and rebuilt Welch’s.com on Drupal Acquia

All Work