![Mimecast Logo Knockout](/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2024-05%2Fmimecast-white_1x_0.webp&w=3840&q=75)
![Welch's logo](/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fwelchs.webp&w=3840&q=75)
Guiding a legacy brand back to its roots
![Farmer on a tractor in front of a grape field](/_next/image?url=https%3A%2F%2Fgenuinehubchkcmdsmpg.devcloud.acquia-sites.com%2Fsites%2Fdefault%2Ffiles%2F2023-12%2Fwelchs-thumb.png&w=1920&q=75)
- 4+ year relationship, from Digital AOR to Brand AOR
- Led full rebrand and positioning
- Owned national, cross-channel brand campaign
- Created content for TV, social, digital and web
- Redesigned, rewrote and rebuilt Welch’s.com on Drupal Acquia