Partnering with a legacy healthcare brand on a multi-year digital transformation

MedDeviceCo came to Genuine in early 2017 to redesign their corporate website and help shape their digital roadmap as they continued their digital transformation journey. At the same time, the company was undergoing a massive brand transformation — from a house of brands to a branded house. As a result, they needed to harmonize the digital experience not only for their range of products, therapies, and lines of business but also for their customers, patients, technicians and HCPs who interact with the organization through a number of portals. Explore below how Genuine helped consolidate and streamline their digital and brand platforms as part of our ongoing partnership with MedDeviceCo.


We’re a full-service digital marketing agency with a passion for partnership and collaboration. Whether you’re facing a specific business challenge or want to hear more about our approach to digital transformation, we’d love to hear from you.