A healthcare challenger
Eisai is a healthcare company with a radical, patient-focused mission: to develop breakthrough science that meets the needs of patients with some of the hardest-to-treat medical conditions. In the category, Eisai is anything but ordinary, but their site made them look like just another healthcare company.
Breaking the pharma mold
Inspired by Eisai's "Ricchi" philosophy, which drives them to focus on areas where real patient needs are unmet, the master brand palette, and the beauty of science in service to humanity, Genuine designed a site as differentiating as the company's human healthcare mission.