Creating a consistent web experience
MedDeviceCo needed to redesign their corporate website and build out a multi-site platform that would support their international presence as well as individual product websites. Their comms and IT teams were distributed with different comms leaders and brand managers responsible for managing different web properties. This made basic changes to site features and/or content extremely difficult and time consuming and introduced risk to the business — especially if changes were required for compliance purposes. In short, MedDeviceCo needed a more streamlined way to manage a large number of digital properties.
Unifying around a single codebase
Genuine planned, architected and implemented a multisite platform that created a consistent experience across corporate, product and therapy sites and across 30+ global markets. The solution is built on the Acquia Cloud Site Factory platform, allowing corporate comms and IT to build dozens of websites from a single codebase while giving individual marketers flexibility to create the digital experiences that will best meet their audience needs.