The Genuine

We're like a lot of agencies. Until you start working with us. Because it's the way we work - the spirit and the process - and the people we work with that make us Genuine.


We don't do silos
or secrets.

We're open and honest with each other and our clients. We show our work and we share our knowledge. From Immersion Workshops and Lunch and Learns, to client communications and employee reviews, we believe transparency leads to better results and stronger relationships.


We don’t
scare easily.

To be Genuine is to embrace change and welcome big challenges. It’s having the courage to swing big, speak up, and take on difficult projects and conversations. We hold ourselves accountable and own up to areas in which we need to improve, including through our DEI efforts.


  • “Genuine is part of our team. And we’re all one team.”

    Tom Wilcock Seqirus
  • “The team is always available to provide POVs to our team on anything. We trust you guys so much.”

    Sabrina Cote HP Hood
  • "From the start, Genuine brought all their key team to the table – the same team that worked through the project – and helped us build a partnership before we built a website."

    Norman Guadagno CMO, Acoustic