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Above the Fold

Musings. POVs. 101s. If it’s on our minds, it’s here. 

four on purple background Google’s Universal Analytics to GA4 Migration: Why You Shouldn’t Ignore it Any Longer

heat map blobs Let’s Talk About… User Testing

apples and oranges Everything Isn’t Copy

Donut segments Simplifying Website Personalization in 5 Minutes: Audience Segmentation

accessibility icons UX Trends 2022: Towards a More Inclusive User Experience

computer generated face Let’s talk about… Artificial Intelligence and Machine Learning

overlapping circles Paid, Owned, and Earned Media: Three Sides of the Same Strategy

accessibility icons Accessibility 101

pixelated butterfly How COVID has changed... digital transformation