UL Xplorlabs

Engaging the next generation of scientific problem solvers

With the passage of the Next Generation Science Standards, the demand for scientific literacy has never been higher. Middle school teachers are struggling to find materials that align with NGSS and engage their students. UL came to Genuine for help getting students excited about STEM during a time in their educational lives when interest in science is shown to dramatically decrease.


The Insight

Our research with middle school teachers, students and curriculum experts showed us we needed to take a fresh approach to STEM, by treating it as a way of thinking through relevant problems in the real world.

The Solution

Genuine’s team of strategists, creatives, videographers, animators and developers worked with experts from UL’s Non-Profit Youth Education & Outreach Group to develop Xplorlabs: an open-access educational platform inspired by safety science.

Inspired by UL’s Testing Labs – where safety scientists burn, blow-up, stress and crush middle-school-cool products like batteries and hoverboards to ensure they’re safe – the platform offers interactive videos, online experiences, hands-on classroom activities and crowdsourcing challenges that resonate with middle schoolers and align with NGSS. 

The Results

UL XplorLabs has earned numerous recognitions and awards, including: 

  • 2018 Webby Finalist, Science Website
  • 2018 MITX Finalist, Non Profit Website
  • 2017 MediaPost OMMA Awards, GOLD, Non Profit Website)
  • 2017 AdClub Hatch Award, Bronze
  • 2017 Communicator Award, SILVER, Integrated Campaign, Non Profit
  • 2017 AVA Digital Awards, GOLD, Corporation