Building a centralized web solution that enables multi-site management, brand consistency and cost savings of 50% or more
UL – a 125-year-old global safety science company – had grown exponentially over the last 15 years, and so did their digital presence. With 275 websites, 140 social channels, more than 300 sub-brands, and over 200k web pages, UL had fragmented systems and platforms which didn’t allow them to easily shift, scale or grow further as an organization. Even more so, they were offering a minimal user experience for customers, clients and employees.
They were seeking a centralized system to support their OneUL vision: to ensure brand consistency and remove end user confusion often caused by internal business divisions. The ultimate goal? For UL to demonstrate one, consistent brand look and feel. The OneUL vision should also enable marketers and content creators to manage, update and promote best practices in user experience and content – structured around user needs, not the company’s.
For UL to succeed in delivering personalized content to target audiences and supporting emerging market growth, they needed a website development infrastructure that manages multiple websites and adheres to brand consistency. This solution would free up time for the marketers and content creators who support the more than 11,000 employees spanning 40 countries to focus on testing and learning, and diversifying the business even more – expanding into different industries and services.