Laying down a challenge
to the CrossFit community
Reebok is lead sponsor of the CrossFit Games and the regional and national competitions to find the “Fittest on Earth.” But CrossFit fans in attendance are so focused on the athletes, they don’t see Reebok or appreciate the brand’s commitment to the community. Reebok needed to develop an experience that would be as exciting as the event itself to make attendees engage. We wanted to help.
CrossFit athletes love watching the pros, but even more so, they love showing off their strength to their CrossFit friends. Reebok could offer attendees a platform to see how they stack up to their athlete idols and impress the crowd.