J&J Canvas is a multisite management website platform that allows for more simplified site development, integration and maintenance processes.
Genuine partnered with J&J and Acquia to architect and build a unified Drupal platform allowing them the capability to precisely control the digital experience across all of their 800+ global brand websites. With Canvas, J&J can centralize independent websites into a single codebase, enabling various J&J brands to develop and deploy new customizable websites at a more efficient rate.
To streamline the process, Genuine built and implemented a simple site deployment process that allowed each branded site to get a fully functional and responsive website that adheres to current best practices for UX, HTML, analytics and SEO.
This first-of-its-kind solution allowed J&J to implement site consistency across all brands at a fraction of the cost, in a more timely fashion.
With Canvas capabilities in place, J&J efficiently built out and launched 11 global brand websites in under 3 years at a fraction of the development costs, enabling them to spend their money on design and content development. And each brand was still able to keep (or create new) their creative identity.