Covergirl

Awards

  • PRO Awards, Platinum
  • CLIO Awards, Silver
  • Reggie Awards, Gold
  • Reggie Awards, Silver

Bringing female football fans out of the sidelines and into the spotlight

CoverGirl came to Genuine for help amplifying their important #GirlsCan initiative. See how Genuine's solution helped show the world how women talk football.

The Insight

Female football fans aren’t taken seriously. Women want to be recognized and appreciated for their point of view, and as the true, passionate, knowledgeable and loyal fans they are.

The Solution

Jack Morton and and Genuine hosted the first-ever all-female football pregame show, empowering female fans to make their voices heard in a male-dominated field.

After interviewing hundreds of applicants at the Baltimore Ravens stadium, we cast 15 loud, proud ladies to join Lesley Visser - the first female football TV analyst - and show the world how women talk football.

The Results

"Rantin’ and Raven" achieved beautiful results, including:

  • 27M total impressions
  • 7M unique Facebook views
  • 421,000+ organic YouTube views