Bringing one stop
shopping to BIC Razors
Historically, BIC Razors has marketed their Men’s and Women’s razors differently. Different voices, different personalities, and different web presences. Each lived on its own site, and from a consumer’s point of view, in its own world. When the Women’s brand started to outsell the Men’s, BIC tasked Genuine with developing a brand strategy and digital experience that would ensure both product lines succeeded.