As a marketer, you see firsthand how the convergence of technology and society is changing the relationship between brands and consumers forever. As you realize the value that an integrated strategy can bring, you may also realize that creating, executing on, and analyzing the success of your integrated strategy is the next challenge.
Genuine is a full service digital agency built on the fault lines of these converging factors — digital, social media, mobile, analytics, and the physical world.
An agency built for now.
As the digital vendor landscape becomes more niche, brand experiences often follow suit. The promise of collaboration between channels cannot be realized by brands who struggle to obtain consistency, performance, and economies of scale in managing the large number of vendor relationships (digital, social, analytics, media, etc.). Genuine is made of teams of digital experts who work together to create fully integrated experiences for the user — and one stop accountability for our client. The fact is, understanding insights from every key channel in the user journey allows us to create more informed and better performing work across those channels.
To build connected brands across channels, you need to embrace digital and social convergence. We live by our mantra: “Invent Together.” It’s our commitment to each other and to you, and it’s what enables us to create truly great work.