Web + Digital Experiences Agency

Web + Digital Experiences

We build brands from a digital-first perspective.

Consumers today want to experience your brand. Like really experience it. That’s why Genuine’s team of in-house architects, designers and developers work side-by-side with our creative storytellers to build remarkable and memorable web, digital and app experiences for clients.

From platform migrations and website redesigns to mobile app development and technology stack consulting, we’ll help you build your base while breaking away from the competition.

We are a digital experience agency that understands that different clients have different needs, so we work with the market leaders in content management systems (CMS). This includes Drupal, Adobe Experience Manager, Sitecore and Episerver.

Drupal Expertise

Since 2009, Genuine’s expert internal Drupal development team has launched 100+ websites, large and small, for the likes of Johnson & Johnson, Kronos, Baxter, Red Hat, Welch's, Mintz and more.

We’ve worked extensively with Acquia’s Site Factory platform giving its client's the ability to create and manage multiple brand sites through a single platform with reduced cost and time to market. This approach requires a deep knowledge of not just Drupal, but of Acquia’s unique architecture within Site Factory. Genuine has repeatedly proven itself as an Acquia agency partner that can successfully execute on the industry's most complex of Drupal projects.

Genuine’s in-house team of Drupal developers are all Acquia Drupal 8 certified developers, including Grand Master and Site Factory Pro certifications. Additionally, Genuine has one of Acquia’s first MVP award recipients, recognizing outstanding and innovative contributions.

More information about our Drupal capabilities can be found here.

Sitecore Expertise

Genuine has been working with Sitecore’s content management platform since 2008 for clients such as: Samuel Adams, Beth Israel Deaconess Medical Center, Panera, Sullivan Tire and others. 

Genuine’s strategy team has deep knowledge and capabilities within Sitecore’s xDB platform. We unlock the potential of Sitecore to realize 1 to 1 marketing through audience profiling, personalization and A/B testing while also enabling marketers to quickly and efficiently create content that is validated through analytics.

Genuine’s Sitecore-certified developers are well versed in versions 7.x-9.x and have demonstrated expertise with Sitecore’s Helix best practices and xDB platform for personalization purposes.

Adobe Expertise

Genuine supports all products within the Adobe Experience Cloud in conjunction with IPG’s Adobe Experience Cloud Center of Excellence. This relationship allows Genuine to bring our considerable strategic, creative, and technology capabilities to our clients who are invested in the Adobe Experience Cloud.

Episerver Expertise

Genuine’s certified Episerver developers have produced a handful of websites on the Episerver platform, including their Digital Experience Cloud environment, Episerver Find, and personalization.

With our broad scope of capabilities, we’re equipped to meet your business’s digital needs – let’s get started!

Web Development Highlights:

  • Platform integration, including CMS, CRM, DAM, and others
  • Technology consulting to assess and recommend platforms and tools to meet your business needs
  • Web and mobile app development, including native and progressive web apps

Check out some of our agency highlights reel

Web Development Case Studies

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Johnson & Johnson




Sullivan Tire

Harvard Business School


Healthcare Company

Our POV on web development topics

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aging tech stack

Have an aging tech stack? Here's what to do.

Site Optimization

Think Objectively About Site Optimization: the C.O.R.E. Methodology

Website Redesign

Build the case for your website redesign

digital platform development

Webinar: Lessons From the Frontlines of Digital Platform Development

digital website rebrand

How a digital website rebrand transformed an 85-year-old company

website rebrand

A content-focused website rebrand for a leading public health organization

About Genuine

We're a full service digital marketing agency that brings together storytelling and technology to make brands agile, relevant and easier to love.