We have some of the best.
Who We Are Artboard 1

We Are

  • Makers.

    We’re writers who DJ, and strategists who teach. We’re fine artists with UX certifications, and developers who act. We’re multi-hyphenate problem solvers from ad agencies, design studios, tech startups and production houses. And we came here to make things.

  • Good sharers.

    We are all about generosity. That means sharing what we’ve learned with each other and our clients. We believe in inventing together because we know we’re smarter as a whole than as individuals. And not to brag, but we’re pretty smart individuals.

  • Genuine.

    It’s bold to name an agency Genuine. But it’s what we are, how we act, and the way we like to keep it around here.

A few awards we've earned together.

REGGIE award logo
Webby award logo
Hermes creative award logo
MITX awards logo
W3 awards logo
OMMA Awards logo


It’s more than our name, it’s our promise. Genuine people are naturally-collaborative, digitally-obsessed creative problem solvers.

Jen Poirier
  • Jen Poirier

    SVP, Managing Director

    The force of nature that keeps us all on track, Jen oversees agency operations and drives strategic growth at Genuine. She focuses on building strong client relationships by delivering strategic thinking and execution that impact our clients’ business.

Craig Millon
  • Craig Millon

    Chief Executive Officer

    A true believer in the power of brand experiences, Craig is responsible for the customer experience our clients have globally – driving change in how people relate and connect with their brands.

Stephen Potter
  • Stephen Potter

    SVP, Creative

    Drawing on years of experience representing brands large and small in the realm of digital branding, marketing and advertising, Stephen runs our integrated and award-winning design, copy, and video teams.

Aileen Wong
  • Aileen Wong

    SVP, Experience Design

    Passionate about bringing order out of chaos and uncovering what motivates people, Aileen leads our User Experience (UX) capability with a focus on user-centered design, research, and interactive solutions. Her team bridges strategy, creative and technology at Genuine by providing a deep sense of empathy and an eye for details to create impactful experiences.

Greg Knoff
  • Greg Knoff

    SVP, Account Services

    The man at the heart of our client relationships, Greg is a proven business partner with success driving large-scale, fully-integrated marketing and sales initiatives from strategy to execution, with actionable analytics. Greg oversees all Account Services at Genuine.

Josh Hoekwater
  • Josh Hoekwater

    SVP, Strategic Partnerships

    Connecting partners and brands across Genuine's network, Josh is a seasoned business leader who understands first-hand how technology can impact business. His creative approach, coupled with his deep technical knowledge, make him an integral part of the strategic planning process.

Mary-Ann DiThomas
  • Mary-Ann DiThomas

    VP, Project Management

    The boss of all our jobs, Mary-Ann oversees all delivery for Genuine. She is a fiercely dedicated and deeply experienced project manager and producer, ensuring our process always serves the work and the work is always delivered on time, on budget, and to our exacting standards.

Joe Cicchetto
  • Joe Cicchetto

    VP, Technology & Development

    Ask this man about technology. Joe leads and oversees all development for Genuine, bringing over 15 years of experience in the innovation, design, implementation, and delivery of digital experience platforms for some of the largest companies in the world.