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Morrison Key
Experience Designer
Creative Problem Solver
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The reason I jumped into UX was that I loved trying to problem solve in creative ways. Now I have as much appreciation for discovering the problem as I do solving it.

Key is passionate about problems

If you’ve enjoyed navigating this site, Key is partly to thank. “Have you ever used a website and had a frustrating experience? My job is to make sure that that doesn't happen,” he says. 

“I love what I do,” he says, “The reason I jumped into UX was that I loved trying to problem solve in creative ways. Since coming to Genuine, I’ve become more focused on the research. Now I have as much appreciation for discovering the problem as I do solving it.”

 

Collaboration is key

Solving problems, Key believes, is a collaborative effort. Especially in UX. “I’m always thinking of the user first, so I’m often bringing new considerations to the table, asking if we considered an edge-case or user beyond our immediate target.” 

“It really does take a team to bring it all together. I would be nowhere without analytics or strategy helping to guide the research, without creative and development to put it all together as something real and living. It's amazing to see us working together towards the same goal, and it shows in the final product.”

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From Wall Street to websites

Key started his working life on Wall Street. From there, he got into tech as a software developer. In that role, he developed a love for creative problem solving for people. “A light bulb switched on at some point, and I realized the challenges I had in coding weren’t the kind that most excited me. I was interested in human problems. That's when I made the move to UX.”

Living the digital nomad life

Slipping into other experiences is a theme that continues in Key’s life outside of work. As “semi-full-time dog and cat sitters,” Key and his wife travel the globe. At the time of our interview, he’s in Paris. Before that, California, Boston, New York, Berlin, Crete, Australia, Bali, and London. “It's something we love to do. We get to step into somebody else's life for a bit, and we get to spend time with animals we love.”

“We travel with only the things we can hold in our little sedan. The trunk is packed, the back seat is mostly filled, and on top, we have our two surfboards.” Talk about an experience.