Live Digital Events

athenahealth is on a mission to free the healthcare industry from burdensome busywork and communication issues holding it back. Genuine helped to elevate their story by creating a 20-foot, 2.5 ton sculpture fully loaded with a rich, augmented reality experience that used the sculpture as a canvas to tell four distinct stories about the problems athenahealth can solve.

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With consumer interest in audio books at an all-time high, Audible was looking for innovative ways to engage new audiences and create large scale impact. We brought Audible to a loud, bright, stimulating and social event with passionate comic book readers and created a custom-developed game that pitted fans against eachother. The result was a tremendously well-received experience among NYC's Comic Con's 140,000 attendees.

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Reebok, lead sponsor of the CrossFit Games, needed a way to engage fans in attendance at the event. They came to Genuine to develop an experience as engaging as the Games themselves. We created an in-person virtual experience taking spectators to competitors, going head-to-head against the pros on a 70" TV screen.

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Technology is sexy. But, do you know what’s even sexier? Awesome results. Unfortunately though, when clients and agencies looking for an innovative event experience fail to have the creative technologist involved at the onset, the experience risks a great divide between pitch and execution as well as an underwhelmed client. Here's why.

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When Liberty Mutual asked us to help out with their presence at the Grace Hopper Celebration of Women in Computing in Houston, TX, we were first entirely honored and then totally nerded out. Moreover, we were beyond ecstatic when they went for one of our “out there” ideas: creating custom bobbleheads made of legendary women in computing & technology and use them to drive an interactive experience. Here’s a behind-the scenes look at how we pulled this off.

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Everyone loves animation. It's easy to brand, charming to watch, and the sky's the limit in terms of the story you can tell. But, great animation comes with a couple of "gotcha's." Our Sr. Animation + Motion Graphics Artist shares how to have your animation cake and eat it too.

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