website personalization

Jan 13, 2020

Your customers expect a lot from you. And when it comes to their digital experience, the same goes. Enter, personalization. 

Personalization is not just a product you buy. Or a button you push. (Yes, technology plays a huge role.) Rather, it’s a program you create in your organization – inclusive of a process, people, and tools to deliver the right content to the right people at the right time.

In this webinar with our Acquia partner, we cover commonly seen problems when implementing personalization, methods for creating a personalization program – including case study examples – and discuss the long term benefits of personalization.

We also share our program planning framework, which is comprised of 3 parts, to enable you to succeed in deploying a successful personalization program:

  1. Assess opportunity (why you want to personalize; what you want to accomplish)
  2. Define goals (identify success metrics; map tactics to each goal, with assigned owners; ladder goals up to a bigger program vision)
  3. Develop strategy (who do you want to target; what content do they engage withwhat processes should be in place and what technology will you use)

Whether you’re ready to crawl, walk, or run – it’s critical to implement personalization as a program, not a one-off activity.  

Looking for a partner to help you get started? Get in touch. Contact Josh at jhoekwater@wearegenuine.com

Photo by Hal Gatewood on Unsplash