redesign your website

Oct 23, 2018

If you’re thinking about redesigning your website, ask yourself this question: "What will make it a success?". You can track all sorts of KPIs, but if your team hates entering content or is constantly confused when they have to go into edit the CMS, then that’s not a successful project.

This is where the idea of Author Empathy comes into play.

Ultimately, your website design is only one part of your full user experience. In order to design a great system, you’ve got to integrate UX thinking throughout all phases of your website build.

Most of the user experience of websites is thought about from the consumer’s perspective. Don’t get me wrong, that part is majorly important too, but you can’t just think about the front end. You have to keep in mind the back end experience, the part that your team has to keep working with long after the launch, in the forefront of your mind.

So if you’re planning to overhaul your website, here are the four things you’ve got to be talking to your agency about:


       How was the current site used?

This is your chance to talk about how certain decisions were made when your current site was first built. Make sure you talk about the things that are great about the existing site so those things get brought over to the new experience, and definitely make sure your agency knows what the current pain points are. They can help you fix them.


Who currently manages the content?

By identifying this person or group of people, you will have a better sense of the type of documentation you may need and how they’ll work with the site moving forward. You want to make sure you’re getting the right tools to make the right decisions on your site.


How is the new site going to stay fresh?

Talk to your team about how you want the site to be maintained. These conversations guide how your new system will be structured. Pages can be manually updated with curated content, or they can be built with feeds to surface the latest and greatest pieces. You get to decide!


What are the approval processes?

After all the hard work of creating new content is complete, we want to make sure it ends up on your site. So what approvals does it need to go through in order to be published? If the team knows this type of information, they should be able to help you build that type of workflow directly into your system, then it becomes much easier to manage all in one place.

Do you think your site might need a little Author Empathy? Reach out and we can figure out how Genuine can help with that.