people accepting an award on stage

Jun 13, 2018

Last month, MITX, the highly-regarded Boston-based tech organization driving the conversation around innovation and its impact on customer experience -- held its 22nd annual awards ceremony. All of New England’s best agencies and brands were on-hand vying for the coveted top spots, and Genuine, alongside our partners VelcroBRAND, Zinus & Jack Morton, landed not one but TWO trophies. Here's a little bit about each winner.

VelcroBRAND + Genuine

MITX Winner: Best Online Video Marketing


Faced with little to no product awareness and a competitor running celebrity advertising, Genuine’s Content Studio created four super shareable videos as part of VelcroBRAND's “Hang Awesome” campaign. Featuring quirky personalities including the Selfie Queen, the BigFoot Believer, the Origami Guru and the Staycationer, the videos depicted four eccentric makers creating their ideal atmospheres on the interior of their homes. With the tagline “You’re awesome, so hang awesome,” the videos garnered 7.8 million impressions and drove a 10% increase in sales at key retail including Home Depot, Walmart and Amazon.

Read the full VelcroBRAND case study and view the videos here., Genuine + Jack Morton

MITX Winner: Best Design or Redesign of a B2C site


Zinus, a mattress company that prior to 2016 sold its product to key retailers like Amazon, Walmart, and Sam’s Club, was shifting its business strategy to sell directly to consumers. With sister agency Jack Morton as lead on strategy, Genuine redesigned and rebuilt to support the company’s aggressive sales goals and expansion in the market. Featuring state-of-the-art animation and graphics, custom Shopify workarounds, a homepage navigation highlighting Zinus’ differentiators and a simple mattress quiz to help users choose the mattress for them, the end product is an immersive, one-of-a-kind shopping experience that wows audiences and sells mattresses.

Visit the site here.

Want to create award winning work with us? Let’s brainstorm your brand’s needs. Contact Mike Oldham at