digital platform development

May 21, 2019

Creating a robust digital platform for building, deploying and maintaining online properties — it’s a lot like building a deli. Make sure you have all the right components to build the various sandwiches people want, over and over again. Empower your marketers through a single flexible platform, including guidelines, best practices and governance, which allows consistent-quality sandwich-making on a scale that can’t be done without all those disparate pieces in place.

Recently Genuine partner Acquia hosted a webinar featuring our VP, Group Account Director Josh Hoekwater and Luis Andrade, Director of Innovation at Underwriters Laboratory. This session details the robust digital platform Genuine created for UL using Acquia Cloud Site Factory and Acquia Lift (with Content Hub).

The video below should show you:
  • How to embrace the complexity of your organization to develop a vision for your customers’ digital experience
  • How to build a business case and gain enterprise-wide buy-in on that vision
  • The ups and downs of operationalizing this vision using best-in-breed Acquia tools

Got a question about digital platform development? You can reach Josh at


Photo by Glenn Carstens-Peters on Unsplash