Sep 12, 2017
BiC, a world leader in stationery, lighters and shavers, has tapped Genuine, the born-digital marketing, technology + media agency, to design and develop its website debuting its new razor line of products for men and women.
BiC’s digital brand presence has never been more vital to its success. With the rise of low-cost subscription/delivery shave clubs, legacy brands like BiC must reinvent themselves and their approach to challenge their digital-born competitors.
BiC came to Genuine to refresh its brand positioning and unveil a new digital/online presence to help them break through the clutter and impactfully reach their target market. Genuine will roll out BiC’s U.S.- based razor site first and then begin work on designing their Canadian razor web properties.
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