Cross-Channel Experiences

Oct 11, 2018

PRESS RELEASE 10/11/18 (Boston, MA) -- Genuine, the digital marketing agency at the intersection of technology and storytelling, is expanding its partnership with digital experience company Acquia to provide customer journey mapping and orchestration to clients. Specifically, Genuine will develop implementation services and expertise for Acquia Journey. This evolution of Genuine’s practice establishes the IPG-agency headquartered in Boston with offices in New York City, Chicago and San Francisco, as a pioneer in delivering cross-channel experiences that drive increased customer engagement and conversion. Genuine has been delivering best-in-class digital experiences on Drupal since 2005, and has extensive experience across a broad set of martech tools and platforms.

“Brands today look to make powerful, lasting impressions with customers and prospects. In today’s competitive environment, it’s an imperative. Genuine and Acquia are working together to help brands create moments that matter with their customers,” said Joe Wykes, senior vice president of global channels and business development at Acquia. “Marketers today need real solutions that seamlessly combine innovative tech with customer data to create more personalized customer journeys. Genuine understands that and develops best-in-class experiences for marketers looking to deliver tangible results through more meaningful engagement across every channel.”

Genuine and its in-house strategy, design + development experts, have been architecting today’s most innovative and effective Acquia + Drupal platforms for clients like Johnson & Johnson, Baxter and UL. At last year’s Acquia Engage, Genuine and its partner Kronos, the leader in workforce management, were awarded an Acquia Engage Award in high technology. An Acquia Preferred Partner, Genuine’s team is Acquia Certified for Drupal 8.


“We’re increasingly experiencing fragmented martech stacks and organizational silos which contribute to disconnected customer experiences,” says Mike Oldham, Vice President of Business Development at Genuine. “Journey is the premier tool we rely on to integrate across disjointed marketing platforms and data solutions to deliver personalized cross-channel communications.”

About Genuine

Genuine is a full-service digital agency that builds agile brands. We make your brand easier to love by bringing design thinking to brand development. Through our collaborative “Invent Together” process, we help our clients successfully navigate the digital future.


About Acquia

Acquia is the open source digital experience company. We provide the world’s most ambitious brands with technology that allows them to embrace innovation and create customer moments that matter. At Acquia, we believe in the power of community - giving our customers the freedom to build tomorrow on their terms. To learn more, visit

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