Sep 13, 2018
If your in charge of your company’s website and considering a platform migration, you have a lot of options to choose from. As a developer at Genuine, it’s my business to know the ins and outs of each platform we use, but I’ve been continually impressed by the functionality and intuitiveness of Sitecore’s latest release, Sitecore 9. Here’s a few reasons why -- consider it food for thought before you make any major decisions.
Security- GDPR Compliant
Sitecore 9 was built with all the GDPR bells and whistles you need to remain compliant. Moreover, communication between your servers and Sitecore services is encrypted by default. Clearly platforms need this functionality but there are platforms out there that are slow to the gate. If you have a large team dedicated to GDPR migration, this may be an important feature for you.
Better Forms Experience
Experience Forms is no longer a separate module like Web Forms For Marketers, it now ships with Sitecore 9. Experience Forms features a simplified and redesigned UI to make creating forms a much easier experience. Bonus features include the ability to use forms as templates to create other forms, a deep integration with Sitecore Analytics, and an API that allows easy creation of custom form fields and submit actions.
Engagement Automation plans have been replaced by a new drag-and-drop Marketing Automation tool. Marketers can create complex campaigns with triggers based on goals and outcomes and marketing actions such as adding a contact to a list and updating their behavior profile values. All of this allows for the delivery of better, more-personalized content and experiences.
Simplify Your Tech Stack
Sitecore 9 removes the requirement that analytics data be stored in MongoDB. This means all your data can be stored in SQL Server, allowing you to have an all-Microsoft stack and create an entire Sitecore instance just in Azure.
Sitecore 9 reimagines how customer experience data is collected and stored. xConnect allows you to collect data from beyond just your website with APIs that add connections to PIM, ERP, and CRM systems, as well as the ability to extend the service to collect data from other applications such as a custom mobile app or IoT devices.
Sitecore 9 also now includes the cost of the Sitecore IP Geolocation Service as part of your license costs. Turning this service on will immediately boost the usefulness of your analytics data.
Sitecore 9 Update 1 released in January focuses largely on the Email Experience Manager (EXM). Similarly to Forms, EXM has now been included as part of the default Sitecore installation. The updates to EXM include a redesigned UI, improved reporting features, the ability to add segemententation rules based on recipient actions, and a tight integration with the Marketing Automation tool. Update 1 also includes the ability to anonymize a known contact in Experience Profile, which will help you be complaint with right to be forgotten requests as part of GDPR.
Update 2 released in June brings a number of improvements to XConnect, including re-introducing support for MongoDB. Update 2 also adds support for Solr Cloud, and introduces the new Update Center, which will recommend updates and hotfixes to install based on your Sitecore installation.
Need help determining which platform is right for you? Get in touch and we’d be happy to help!