Our Healthcare Practice
Translating Patient-Centered Empathy to Digital Customer Experience
There’s no question that hospitals have shifted all aspects of their practice to become more patient-centered. After all, the patient is the inspiration that drives the hospital’s innovation, capabilities, research and overall mission.
However, before hospitals can truly help that patient, they need to understand their journey. The patient often starts alone - learning and searching for connections, support and hope. Throughout that search, they turn to digital, social and mobile content that doesn’t intimidate them. They are patients, but they are also your digital users.
Genuine’s healthcare practice is rooted in data-driven strategy, personas and user behavior. We collaborate internally and externally to develop more intuitive and modern digital experiences - delivering leadership in modern healthcare. We have honed our process around empathetic content that drives quality outcomes.