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Our Healthcare Practice

Translating Patient-Centered Empathy to Digital Customer Experience

There’s no question that hospitals have shifted all aspects of their practice to become more patient-centered. After all, the patient is the inspiration that drives the hospital’s innovation, capabilities, research and overall mission.

However, before hospitals can truly help that patient, they need to understand their journey. The patient often starts alone - learning and searching for connections, support and hope. Throughout that search, they turn to digital, social and mobile content that doesn’t intimidate them. They are patients, but they are also your digital users.

Genuine’s healthcare practice is rooted in data-driven strategy, personas and user behavior. We collaborate internally and externally to develop more intuitive and modern digital experiences - delivering leadership in modern healthcare. We have honed our process around empathetic content that drives quality outcomes.


Common Challenges & Quick Wins

Genuine has developed a series of consultative workshops to drive quick wins around Healthcare’s common challenges.

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Stakeholder Alignment & Goals Definition

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Performance Analysis

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Digital Ecosystem & Platform Analysis

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Persona and Journey Definition

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Personalization

Delivering best-in-class customer experience in healthcare takes a unique kind of digital agency. You need the scale to deliver on complex UX, content and technology challenges. You need the brand expertise to understand what is unique about your brand's promise, and how to bring it to life in unique ways. You need a partner who is truly a partner.

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athenahealth

athenahealth

Freeing up healthcare providers to focus on what matters.

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BIDMC

BIDMC

Creating the most personal user experience in healthcare

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Imprivata

Imprivata

A holistic B2B relaunch for healthcare-tech leader Imprivata.

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Genuine is a digital agency at the intersection of technology and storytelling. We bring design thinking to brand development - combining the emotional storytelling of advertising with frictionless experiences enabled by technology. As a true partner, our promise is to build more agile, relevant and data-driven brands.