bullets in a quadrant

Aug 2, 2018

The annual Gartner Magic Quadrant for Web Content Management was released yesterday and while things didn’t change drastically from 2017’s version, there are some interesting bits to note.

For context, the annual report is - rightly or wrongly - influential for prospective customers in bringing credibility to assessed platforms. Genuine uses these analyst reports as part of a larger story of the CMS market as a whole, so they certainly have their place, but they shouldn’t be solely relied upon for making a shortlist or any purchasing decisions.

This year’s report included only one newcomer and it was a bit of a surprise: WP Engine. WP Engine is a leader in hosting and managed services for WordPress sites. Their arrangement with WordPress is similar to the relationship Acquia has with Drupal. What is surprising about WP Engine’s inclusion is that Automattic (the makers of WordPress) are already on the Quadrant. Unsurprisingly and thankfully, they aren’t very far away from each other. ...That would have been awkward.

There was one new leader in the Quadrant this year: OpenText. This is their first time in the Leader Quadrant since 2013, so clearly Gartner is impressed with the changes they’ve made the last few years – likely bolstered by their acquisition of TeamSite in mid-2016 (most likely not in time for the 2017 report). Given how close SDL, Automattic, and CrownPeak are to the Leader Quadrant this year, it wouldn’t be surprising to see one of them jump in, considering each of the last two years has seen a new entrant to the Leaders Quadrant.

Lastly, little changed with the Leaders Quadrant as a whole – minus the one new addition. The leading four platforms have bunched together even closer, which is not terribly surprising as their platforms have the most mindshare with prospective customers and partners.

As always, analyst reports are just a piece of the pie when making a decision on the right platform for your company. It’s important to partner with an agency or representative that understands the CMS space and has your best interests (and requirements) in mind.

- Mike

mnorman@wearegenuine.com