Genuine employees

SEO Manager

Media - Boston MA

  • Articulate a clear strategic approach for SEO internally and to clients
  • Build strong relationships with clients, and internal stakeholders alike
  • Understand clients' business objectives, industry and challenges
  • Work closely with the Media team, Strategy, Account, UX, Development, and other technical points of contact ensure proper implementation of recommendations to drive results and properly implement SEO best practices in coding and campaigns
  • Work with content/creative team to ensure on-page, off-page and technical SEO best practices are being implemented
  • Build systems and best practices to ensure that optimal SEO content is being developed
  • Stay on top of industry evolution by understanding changes and shifts, and quickly adapting into best practices and POVs for clients
  • Provide guidance to internal and external teams regarding SEO efforts
  • Participate in client meetings and presentations
  • Effectively prioritize efforts based on client goals and objectives while also juggling many priorities at once
  • Audit, review and analyze reports, lead optimization efforts to meet campaign objectives and performance; assist Account team with client communications around SEO
  • Translate strategic vision into tactical solutions and results
  • Conduct ongoing keyword research to inform content strategy and optimize existing content to attract target audience
  • Craft compelling and effective keyword and metadata content
  • Drive ongoing optimization efforts to meet campaign objectives including but not limited to keyword strategies, content strategy, conversion optimization, and landing page updates taking performance into account as well as industry evolution
  • Look to evolve processes or introduce new ones in order to improve efficiency and effectiveness for Genuine clients


  • Proven track-record of increasing traffic, improving brand and site visibility within major search engines, increasing site authority through trusted and natural link building, and surpassing client conversion goals
  • Proven advanced capability of SEO across the lifecycle of a website and SEO campaigns, from new sites to advanced and mature campaigns
  • Strong client and team leadership qualities, comfortable contributing to company’s thought leadership on SEO industry topics
  • Demonstrated strong performance in prior roles and excellent project management skills
  • Ability to be an advanced technical/discipline leader, and manage client communication without requiring oversight
  • Draw critical analysis from data and make specific recommendations based on quantitative client data that consistency strive to increase ROI


  • A minimum of 3-5 years' experience in managing complex SEO campaigns with a mix of medium and large websites
  • Basic understanding of HTML/CSS, basic server functions, advanced website techniques (AJAX, Flash, HTML 5), website technology
  • Experience with and ability to speak to multiple client verticals, goals and goal KPIs,
  • Proficient with SEO reporting platforms such as Brightedge, Conductor and Search Metrics
  • Strong knowledge of analytics platforms i.e. Google Analytics & Omniture
  • Experience with keyword/data mining tools and competitive analysis
  • Technical understanding of media including Paid, Owned and Earned platforms and channels such as Search Engine Marketing (SEM), Social Media Strategy and execution, Influencer Marketing, Display Media as well as the influence of traditional media on digital media activities
  • Strong organizational skills with keen eye for detail
  • Determined self-starter not afraid to challenge the status quo
  • Bachelor’s degree required

Genuine Values

  • Honesty, Caring, Self-Improvement, Confidence, Fun, Productivity, and Toughness.
  • Show an eagerness to grow and learn more about the business.
  • This includes asking questions, reading, modeling others, and being open and responsive to feedback/areas of improvement.
  • Exhibit professionalism and commitment to role, company and creative product.

Genuine is an EO employer - M/F/Veteran/Disability