boston-jobs-sem-manager

SEM Manager

Boston

Responsibilities

  • Accountable for making credible strategic recommendations that drive clients’ business objectives, and identify and resolve challenges
  • Develop strategy in partnership with media and account teams and is accountable for the execution of strategy and achievement of KPIs
  • Deliver projects on schedule accurately and efficiently
  • Accountable for pacing, tracking and managing campaign budgets
  • Ensure best practice and adoption of new features or processes are part of the campaign development and opportunities
  • Liaise with other channels around client performance and opportunities for integration 
  • Build strong relationships across account team and with client. Assist with planning, client and internal meetings, etc as needed
  • 4-5 years of experience in an agency setting and / or with complex SEO sites, with a focus on PPC/SEM
  • Experience in managing large scale, complex SEM campaigns across multiple clients, with an emphasis 
  • Liaise with Search Engine reps
  • Deep understanding of how Paid Search / SEM interacts with Display Media, Paid Social, SEO, Mobile, Social and Attribution
  • Strong knowledge of keyword tools and platforms

Experience/Qualifications

  • Experience leading client campaigns, collaborating with many different stakeholders to drive results. 
  • Strong client presence, comfortable leading and driving client discussions 
  • Google Analytics and Adwords, BingAds Certified
  • Comfortable and experienced working with numbers – specifically financial information and client data
  • Bachelors’ Degree Required

Genuine Values

  • Demonstrate the core values of the company. 
  • Honesty, Caring, Self-Improvement, Confidence, Fun, Productivity, and Toughness.
  • Show an eagerness to grow and learn more about the business. This includes asking questions, reading, modeling others, and being open and responsive to feedback/areas of improvement.
  • Exhibit professionalism and commitment to role, company and creative product.  
  • Maintain a high level of integrity, and serve as a model for all other team members
  • Being humble.  Showing that you are great at your job without letting everyone know it.
 

Genuine is an EO employer - M/F/Veteran/Disability