Junior Strategy Planner

Boston

Responsibilities

  • Primary, secondary and syndicated research
  • Cultural and category trends
  • Industry and competitive analysis
  • Consumer segmentation, profiles and personas
  • Human behavior and journeys

Experience/Qualifications

  • Bachelor’s Degree
  • 1-2 years of experience working in an agency strategy/planning group
  • Exceptional written and oral communications skills
  • Ability to communicate, discuss and defend ideas and decisions
  • Passionate interest in digital culture, technology, branding and human behavior
  • Familiarity with analytics and experience design
  • Ability to work in fluid and sometimes undefined environments
  • Experience with qualitative and quantitative research
  • An insatiable desire to learn new things and try new experiences

Genuine Values

  • Honesty, Caring, Self-Improvement, Confidence, Fun, Productivity, and Toughness.
  • Show an eagerness to grow and learn more about the business. This includes asking questions, reading, modeling others, and being open and responsive to feedback/areas of improvement.
  • Exhibit professionalism and commitment to role, company and creative product.

Genuine is an EO employer - M/F/Veteran/Disability