Director of Analytics

Media - Boston MA

Deliver Data-driven, actionable insights
Leverage advanced analytics and statistical tools to explore and analyze data from multiple sources, and elevate the conversation with clients
Present insights to clients and teams in a compelling and relevant story with recommendations backed by robust analysis
Develop strategies to help clients activate their analytics and create a more data-driven culture
Manage and develop the analytics team: build deep subject matter expertise in Marketing Analytics
Develop a high performance team with diverse analytics capabilities including analytics implementation, quantitative analysis and customer analytics
Build a capability for both campaign and site analytics
Provide strategic guidance on analytics and measurement strategies, while leading by example with an active delivery role
Develop an intimate understanding of our clients business and their customers, and pro-actively identify ways to help our clients achieve their goals
Work closely with account teams to identify opportunities, participate in pitches and strengthen the analytics function at Genuine
Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking

8-10+ years of experience in Data Science, Marketing Analytics, Digital Marketing, or a business related fields.
Bachelor’s degree, in Marketing, Business, Engineering or a related field. MBA preferred
Passion for digital analytics, working with data and deriving insights to answer client business questions
Experience leading and delivering marketing analytics engagements
Strong knowledge of the digital space and digital analytics
Strong communication and client service skills
Strong organizational skills and attention to detail
Strong consultative skills and the ability to challenge status quo and gain adoption
Comfort with working in and contributing to a fast-paced, team based environment
Management or mentorship experience - providing training, project support, career advice and delegated responsibilities
Expertise in leading implementations of marketing platforms including: Adobe, Google, Salesforce, Oracle or IBM.
Emphasis on their analytics, campaign and testing capabilities
Proficiency in advanced analytical tools including: SAS, SQL or R Proficiency in data visualization tools including: Tableau or Domo
Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
Understanding of machine learning techniques and tools
Ability to influence stakeholder and senior leaders, and manage organizational change

Honesty, Caring, Self-Improvement, Confidence, Fun, Productivity, and Toughness.
Show an eagerness to grow and learn more about the business.
This includes asking questions, reading, modeling others, and being open and responsive to feedback/areas of improvement.
Exhibit professionalism and commitment to role, company and creative product.

Genuine is an EO employer - M/F/Veteran/Disability