Analytics Specialist

Boston

Responsibilities

  • Develop and assist with data gathering strategies to ensure alignment with client goals and objectives
  • Deliver Data-driven, actionable insights
  • Execute and deliver analytics needs for digital media and client websites
  • Leverage advanced analytics and statistical tools to explore and analyze data from multiple sources, and elevate the conversation with clients
  • Present insights to clients and teams in a compelling and relevant story with recommendations backed by robust analysis
  • Develop strategies to help clients activate their analytics and create a more data-driven culture
  • Develop an intimate understanding of our clients’ business and their customers, and pro-actively identify ways to help our clients achieve their goals
  • Work closely with account teams to identify opportunities, participate in pitches and strengthen the analytics function at Genuine
  • Collaborate with cross functional teams, including creative, design and technology to shape meaningful customer journeys and customer centric thinking

Experience/Qualifications

  • 2-5 years of experience in Data Science, Marketing Analytics or Digital Marketing,
  • Experience in analytics with search, social and digital media
  • Experience building dashboards and developing analytics reports for advertisers
  • Bachelor’s degree, in Marketing, Business, Engineering or a related field. MBA preferred
  • Passion for digital analytics, working with data and deriving insights to answer client business questions
  • Experience leading and delivering marketing analytics engagements
  • Strong knowledge of the digital space and digital analytics
  • Strong communication and client service skills
  • Strong organizational skills and attention to detail
  • Strong consultative skills and the ability to challenge status quo and gain adoption
  • Comfort with working in and contributing to a fast-paced, team based environment
  • Experience with marketing analytics platforms including: Adobe, Google, Salesforce, Oracle or IBM. Emphasis on their analytics, campaign and testing capabilities
  • Proficiency in data visualization tools including: Tableau or Domo
  • Good understanding of advanced statistical techniques, including uplift modeling, logistic regression and cluster analysis
  • Understanding of machine learning techniques and tools

Genuine Values

  • Honesty, Caring, Self-Improvement, Confidence, Fun, Productivity, and Toughness.
  • Show an eagerness to grow and learn more about the business. This includes asking questions, reading, modeling others, and being open and responsive to feedback/areas of improvement.
  • Exhibit professionalism and commitment to role, company and creative product.

Genuine is an EO employer - M/F/Veteran/Disability