Director, Product Management

Technology - Boston, MA

About Us
Genuine is a full-service digital marketing agency.  We were born in 2005 in Boston, with three people in the room: a strategist, a designer and a developer. Today, our capabilities have expanded dramatically, but we still see these pillars – creative, strategy, and technology – as the foundation that all our work stands on, and where our motto “invent together” comes from.  We believe digital should make an impact.  We are driven every day to make sure our work means something to our clients’ businesses and brands.

At Genuine, we believe digital should make an impact. We are driven every day to make sure our work means something to our clients’ businesses and brands, and to make sure it’s work we can be proud of.

While we have deep expertise in creative, strategy, technology, and beyond, we are united by our core values: Collaboration, Transparency, Courage, and Passion. We expect all our employees to demonstrate these values as part of their commitment to their role, the agency, and the work we do.

We are dedicated, throughout our organization, to making Genuine more diverse, equitable, and inclusive. We are both a workplace and a community who embraces change, committed to creating opportunity and space for every individual we work with to be heard.

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What is the Role?

As Director, Product Management, you will have the opportunity to shape the direction of the Business Analyst and Quality Assurance practice. Under your guidance, these two practices should operate harmoniously to ensure high quality and impactful products for our clients.

You and your Business Analyst team will pursue deep knowledge of our clients’ businesses and objectives so that you can fastidiously record known needs and proactively suggest forward-thinking opportunities. You will enable your team as technical strategists as well as key contributors to front-line delivery throughout the product lifecycle. Your strong relationships with other departments (such as Client Services, Strategy, Analytics, UX, Creative, Development and QA) and passion for collaboration will set a strong example for the BA team as they perform the critical role of translating business needs into actionable requirements.

As leader of the Quality Assurance practice, you will define and enact standard processes to minimize risk. You will justify spending on worthwhile tools to support a modern and efficient quality assurance practice. You will also define the ideal balance of automated and manual processes to ensure high-fidelity testing in a cost-efficient manner. Additionally, you will shape expected QA activities during project discovery and planning phases.

You will encourage a culture of continuous learning through your own example, ensuring that your practices are staying up to date on industry developments and eagerly experimenting with new ways of working. Your team will feel inspired and supported by your coaching in their daily work by virtue of your empathetic demeanor, solution-oriented mindset, and deep expertise. Minimizing turnover, developing skillsets, and recruiting top talent will be your responsibility and opportunity to scale up each practice. Under your tutelage, the team will adopt efficient and innovative processes and meet the highest standards of documentation.


What You’ll Be Doing

Management and Leadership

  • Hire, train, mentor, and manage performance and development
  • Create and evolve processes and deliverables
  • Serve as subject matter expert and advocate internally and externally
  • Contribute to Genuine marketing efforts by providing thought leadership
  • Develop and facilitate department goals and initiatives as a key member of the Technology leadership team
  • Manage forecasting and allocations for the BA and QA teams
  • Foster a diverse, equitable and inclusive work environment
  • Build client relationships in support of healthy operation and account growth
  • Support new business pitches as well as scoping/estimation efforts

Project Involvement

  • Lead and/or facilitate early definition and planning efforts for building multi-tiered and heavily integrated digital solutions
  • Collaborate with agency subject matter experts and clients to gather and document requirements through stakeholder interviews, user research and discovery sessions
  • Examine systems for improvement, report common issues, evaluate company performance, and recommend new procedures
  • Work with creative & UX teams to translate designs into functional and technical specifications for developers
  • Collaborate with developers to articulate and consult on technical solutions
  • Work with Engineering teams to create implementation plans for Web Content Management Systems (WCMS) such as Sitecore, Drupal, and Adobe AEM as well as non-CMS product builds
  • Work with Engineering teams to create integration plans for connecting with a variety of other systems (DAM, CRM, Email Marketing, PIM, etc.)
  • Plan and architect data models for organizing volumes of information
  • Translate requirements into epics and stories and driving backlog prioritization
  • Identify, escalate, and mitigate project risk
  • Co-lead Agile scrums and sprint ceremonies with Project Management
  • Maintain communication regarding project status with leadership
  • Drive robust and modern quality assurance practices including test strategy, test plans, and efficient execution methodologies


What You’ll Need

  • Minimum 10 years of experience as a Web Solutions Architect, Digital Product Owner, Digital Product Manager or similar in a professional environment
  • Minimum of 3 years of management experience required
  • Ability to facilitate workshops to support ideation, build consensus
  • Ability to synthesize business challenges into actionable solutions
  • Strong understanding of SDLC and Agile project management methodologies
  • Skilled at creating professional documentation and specifications using Jira/Confluence, Azure DevOps, or similar product suite.
  • Extensive experience in varied and complex technical implementations
  • Experience with Web Content Management Systems / Digital Experience Platforms (Sitecore, Drupal/Acquia, AEM), Digital Asset Management and integrations strongly preferred
  • Knowledge pertaining to web technologies (i.e. APIs, server architectures) a plus
  • Strong analytical, problem-solving, and organizational skills
  • Ability to lead by proactively identifying and mitigating risk
  • Excellent verbal and written communication skills and the ability to comfortably interact professionally with a diverse group including executives, managers, technical experts, and subject matter experts
  • Agency experience preferred
  • Bachelor’s degree or equivalent is a plus


What We Offer

  • The right candidate may be located anywhere in the US but must be willing to work east coast hours. We believe in the power of bringing people together so the right candidate must be willing to travel to the office as needed (at least two times a year) and as needed for clients, pitches, or internal meetings. If the right candidate is local, even better! We encourage staff to work in our Boston office 1-2 times per week.
  • As a regular full time, employee you will be eligible for benefits that include medical, dental, vision, and life insurance as well as a 401K with match, and a cell phone stipend.
  • Discretionary time off, we believe employees should take time when they need it, offer 12+ holidays per year, summer Fridays, and paid family leave.
  • Wellness is important.  All employees are automatically enrolled in a subscription to Headspace and can receive a monthly reimbursement of up to $75 to take care of their mind, body and spirit!



Jack Morton and Genuine are equal opportunity employers; we strongly value diversity at our companies. We do not discriminate on race, religion, color, national origin, disability, sexual orientation, gender identity, gender expression, age, marital status, veteran status, or any other basis prohibited by law. In 2020, Jack Morton and Genuine, as part of Interpublic Group (IPG), have been named to the Bloomberg Gender Equality Index (GEI), and Jack Morton has once again been designated a Best Place To Work For LGBTQ Workplace Equality by the Human Rights Campaign in their Corporate Equality Index.

We make our careers website accessible to any and all users. If you need an accommodation to participate in the application process, please contact us at This email address is not for general employment inquiries or vendors; rather it is strictly for applicants who require special assistance accessing our employment website. Due to volume, messages sent to this email address that are not related to an accommodation cannot be answered.

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