Strategy

Offerings

  • Goal and KPI definition
  • Requirements gathering
  • Target audience research
  • Competitive and trend audits
  • Brand immersion workshops
  • Stakeholder interviews
  • Focus groups
  • Persona development
  • Personalization and content mapping
  • Go-to-market planning
  • Messaging frameworks
  • Content planning
  • Governance workshops
  • Brand planning
  • CRM strategy
  • Test and learn strategy

Distinguishing your brand’s digital efforts beyond generic best practices takes careful planning and bold innovation. Drawing from a diversity of perspectives, the Genuine strategy team uses their varied experiences to discover meaningful insights.

We immerse ourselves in your data, audit your content, analyze the competition and identify hidden opportunities. From brand planning to business transformation, from left brain to right, digital strategy is our landscape. We spend our days (and nights) making sure there’s no smarter approach to your journey, no matter how much research, how big the challenge, or how much work it takes to clear the best path.