Can Social Media Really Help SEO?

Now that’s a question that has been wildly debated for quite some time. Let me first start off by stating that Google hasn’t divulged that there’s a direct correlation between social sharing/engagement and search rankings. We can confirm, however, that Google does in fact take site engagement (time on site, page views, etc.) into account…to a certain degree. Read More →

10 Ways to Get a Leg Up on SEO Before Site Launch

Now, you may be thinking, “I’m in the midst of a complete website redesign, don’t I already have enough to think about?” Yes, but if you want that fancy new site of yours to actually be seen by users and search engines, you’ll need a plan. To help guide your site-launch journey I’ve put together a list of 10 items that should be embraced to enhance your search visibility prior to launch. Read More →

Mobile-Geddon 2016 – Are you prepared?

Google recently
announced on its Webmaster Central blog that, come May, it would be placing an even greater emphasis on mobile-friendly sites. Per usual, Google was vague on the specifics. However, they were clear to highlight that, if you do not have a mobile-friendly site, you will be even further penalized in organic search ranking.

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5 Lessons Learned on the Path to SEO Brilliance

As a recent college graduate, immersing myself in the world of SEO has had a definite learning curve. Familiarizing myself with it has been a gradual process and although I’ve yet to become the sage of SEO, I have learned a few important things along the way. Taking you through all the lessons I’ve learned since day one would be impossible, so I’d like to share 5 realizations I have had since the beginning of my SEO journey.

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What Does the Influx of ‘Near Me’ Searches Mean?

Google recently published an article that puts some hard numbers around recent changes in local search behavior. We’ve pulled the best nugget out for you:

Words like “near me,” “closest,” and “nearby” are increasingly common across the billions of queries on Google every month. More and more, people are looking for things in their vicinity—be it a gym or a mall, a plumber, or a cup of coffee. Google search interest in “near me” has increased 34X since 2011 and nearly doubled since last year. The vast majority come from mobile—80% in Q4 2014.

At Genuine, we’ve seen this exact trend play out over the last year or so as well—notably via a client that is a major primary care provider in the Boston metro area. Around this time last year, top organic queries would include ‘boston primary care physicians’ and similar geo-targeted phrases. But what we’ve noticed, especially since the beginning of 2015, is this profound shift in how people search. Instead of using local modifiers like ’South End’ or ‘Brookline’ when searching for primary care or other medical services, we began to see a huge influx of people using keywords like ‘primary care physcians near me’.

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