As the roosters crowed this morning, all paid search advertisers followed suit when awakening to the news of Google’s second major change to their beloved search engine result page (SERP) this year was announced. Today, Google released the eagerly awaited Expanded Text Ads to all advertisers.
Google recentlyannounced on its Webmaster Central blog that, come May, it would be placing an even greater emphasis on mobile-friendly sites. Per usual, Google was vague on the specifics. However, they were clear to highlight that, if you do not have a mobile-friendly site, you will be even further penalized in organic search ranking.
As a recent college graduate, immersing myself in the world of SEO has had a definite learning curve. Familiarizing myself with it has been a gradual process and although I’ve yet to become the sage of SEO, I have learned a few important things along the way. Taking you through all the lessons I’ve learned since day one would be impossible, so I’d like to share 5 realizations I have had since the beginning of my SEO journey.