Last week, I had the privilege to not only attend, but also speak at the eMetrics Summit in San Francisco. The summit, which is in held in concert with Predictive Analytics World, brings together marketing analytics practitioners and experts to discuss hot topics around the impact of data and technology on marketing ROI.
It’s official — brands have lost the battle for control to users.
Can you believe that 2016 is almost over? Personally, it feels like just yesterday we watched the ball drop, raised a glass for a champagne toast and ordered late night Chinese food. Was that just me?
There’s no doubt that the consumer is more powerful than ever. I’ve written about it. Forrester and Gartner (and McKinsey and Accenture and many others) have researched and written about it extensively. Even my mom (hey Margie) has weighed in on the topic to some extent.
I will admit it – I hate math. Numbers are my enemy. When I think about math and data analysis, I am taken back to the days of equations on chalk boards and TI-83 calculators. That being said, math and numbers have become part of my daily life because data is key to developing strong digital strategies, and more specifically personalization.