WTF is Context Marketing and How Do I Get Started?

There’s no doubt that the consumer is more powerful than ever. I’ve written about it. Forrester and Gartner (and McKinsey and Accenture and many others) have researched and written about it extensively. Even my mom (hey Margie) has weighed in on the topic to some extent.

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Data Analysis: The Foundation for Inventing Strong Personalization

I will admit it – I hate math. Numbers are my enemy. When I think about math and data analysis, I am taken back to the days of equations on chalk boards and TI-83 calculators. That being said, math and numbers have become part of my daily life because data is key to developing strong digital strategies, and more specifically personalization.

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