WTF is Context Marketing and How Do I Get Started?

There’s no doubt that the consumer is more powerful than ever. I’ve written about it. Forrester and Gartner (and McKinsey and Accenture and many others) have researched and written about it extensively. Even my mom (hey Margie) has weighed in on the topic to some extent.

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WTF is a MarTech Stack and How Do I Get One?

I was recently chatting with a friend who works in the digital space and we were joking about how we often live our lives in buzzwords. Whether it’s talking about the optimization of the omnichannel experience or how data-driven insights drive connected customer experiences, I often speak in these buzzword-riddled sentences.

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Embrace Change Strategically: The Instagram Algorithm 2016

Instagram Marketing Strategy
Remember that (other) big Instagram news? The one that was going to break the space-time continuum of Instagram? Well…it still hasn’t happened yet, but in light of the new branding, we’d guess it’s not too far away. So, put aside your feelings on the new logo, and start preparing for the newsfeed algorithm coming soon(ish). Read More →

Twitter and the NFL: The Next Step for Media Consumption

It’s no secret that, since it went public, Twitter has disappointed shareholders and made myopic non-believers of the micro-blogging platform tell everyone “I told you so.” Perhaps many of those people don’t see the value in Twitter, but even power-users can agree that it hasn’t evolved like its social media competitors. It’s not popular for peer-to-peer communication—onboarding yourself makes you feel lost in a forest with no compass—and some people still proclaim they just “don’t get it, man.”

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