4 Highlights & Lessons Learned from eMetrics 2017

Last week, I had the privilege to not only attend, but also speak at the eMetrics Summit in San Francisco. The summit, which is in held in concert with Predictive Analytics World, brings together marketing analytics practitioners and experts to discuss hot topics around the impact of data and technology on marketing ROI.

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4 Takeaways & Life Lessons from Technovation 2017

This past weekend, I had the honor of judging MassTLC 2017 Technovation Challenge. Saturday’s event was a regional pitch event, part of a larger global challenge that arms girls 10-18 years old with the necessary skills and know-how to become entrepreneurs and leaders within the tech and startup industries. Teams came from Massachusetts and Rhode Island eager to present new mobile app ideas ranging from bullying prevention to lobster trap tracking, all of which identified a solution to better the world we live in today and boy, was I inspired!

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Top 5 Brand Activations at Coachella 2017

At Genuine, we take tremendous pride in the creative and innovative work we produce for our clients. And, when it comes to experiential marketing, our agency goes above and beyond to deliver unimaginable digital activations that drive the “ah-ha” factor, loads of engagement and a ton of brand awareness. When I booked my trip to Coachella, yes, I was excited to party and have fun. However, as a .Net Developer and self-proclaimed marketing nerd, I also was really looking forward to seeing how today’s brands were marketing themselves to the cool kids in the desert.

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Genuine Thoughts: AdClub’s 9th Annual Women’s Leadership Forum

Earlier this month, 10 Genuine employees spanning many departments and disciplines had the unique opportunity to unite as female professionals and attend AdClub’s 9th annual Women’s Leadership Forum – an event dedicated to recognizing and honoring influential individuals for their leadership qualities and accomplishments. Read More →

Can Social Media Really Help SEO?

Now that’s a question that has been wildly debated for quite some time. Let me first start off by stating that Google hasn’t divulged that there’s a direct correlation between social sharing/engagement and search rankings. We can confirm, however, that Google does in fact take site engagement (time on site, page views, etc.) into account…to a certain degree. Read More →

Distribution Exploration: Thunder and Lightning

Distributions aren’t something with which I’ve had a lot of experience (other than a failed attempt at setting up OpenAtrium back in the Drupal 6 days). However, I’ve always been intrigued by the idea of using a distribution to get a head start on development, since I always seem to install the same set of modules for every website that I develop.

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