Top 5 Brand Activations at Coachella 2017

At Genuine, we take tremendous pride in the creative and innovative work we produce for our clients. And, when it comes to experiential marketing, our agency goes above and beyond to deliver unimaginable digital activations that drive the “ah-ha” factor, loads of engagement and a ton of brand awareness. When I booked my trip to Coachella, yes, I was excited to party and have fun. However, as a .Net Developer and self-proclaimed marketing nerd, I also was really looking forward to seeing how today’s brands were marketing themselves to the cool kids in the desert.

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Rotoscoping: The Zen of Motion Graphics

Rotoscoping is the terrible and painstaking process of tracing elements footage frame-by-frame to create a matte. Many times this matte is just used invisibly to help you accomplish other tasks in your shot, such as making animated characters appear to pass behind real objects, or replacing the content in a signpost with something new. But just as often, rotoscoping is a powerful and high-value technique for creating wicked cool visuals.

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