Last week, I had the privilege to not only attend, but also speak at the eMetrics Summit in San Francisco. The summit, which is in held in concert with Predictive Analytics World, brings together marketing analytics practitioners and experts to discuss hot topics around the impact of data and technology on marketing ROI.
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The weekend of February 24th I had the pleasure of attending and speaking at Drupal Camp Northern Lights, the inaugural Drupal camp in Iceland. The overall experience of the camp was exciting, informative, friendly and diverse. And with a tagline of “The Coolest Drupal Camp Ever” it lived up to it, both literally and figuratively. Let’s go through a timeline of events to show you how and why. Read More →
Last week, I attended FutureM 2016 at the Boston Innovation and Design Building. Attendees ranged from ad agency folks like myself, vendors and publishers, brand marketers, and even the press. There were back-to-back sessions, tons of pastries, and immeasurable learnings. But I figured I could distill those learnings in a few key points:
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You don’t have to be a User Experience Designer to know the industry is flooded with its secret handshakes of academic terminology, jargon, and conflicting job titles. So what gives? Which methodology edges out the competition for the attention of the prized user? Is there a difference?
Gain empathy for users by observing without interpretation: What we learned at the Design Thinking Meetup.
UXPA Boston was a great experience for Sr. Interaction Designer Joe Gallagher, who learned about the importance of collaboration with other teams.
DrupalCon LA came and went, and our Associate Director of PHP, Mike Miles definitely learned a lot this week!
Jake Rainis, Genuine's Sr. UI Manager/Developer's details his experience at DrupalCon LA as an attendee and a presenter.
Don’t miss the MITX Data & Analytics Summit on June 23rd! Explore topics like data driven storytelling, digital privacy, analytics for agencies, predictive analytics and more.
Genuine's Director of PHP, Mike Dawson recounts his first full day at DrupalCon LA and the great amount of knowledge gained from the sessions!