May 04, 2017
Audible, the world’s largest seller and producer of downloadable audio, asked us a question — How do you attract and truly engage with Sci-Fi fans at New York Comic Con? Our answer: create a digital experience they can’t pass up.
Genuine, a digital-first ad, marketing & development agency, in partnership with Jack Morton Worldwide, created a shareable, captivating and memorable experience to drive Audible’s brand awareness for a key genre at the largest Sci-Fi/superhero conference on the planet.
At the core of Audible’s booth experience was a groundbreaking activation designed to drive trial and consideration. Audible Recall, an immersive and timed multiple-choice listening trivia game, not only tested user’s Sci-Fi and fantasy book knowledge but also pitted seven opponents against each other. Contestants who answered the most questions in the least amount of time won.
Audible Recall claimed Gold in the Gamification category at the 2017 Reggie Awards, the premier industry awards program recognizing the best marketing campaigns activated by brands and agencies. Comprising 23 individual categories, the Reggie’s “Gamification” category spotlights campaigns that engaged the consumer through a gaming experience via contests, sweepstakes, competitions, mobile apps, etc. See the experience firsthand.
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