WTF is a MarTech Stack and How Do I Get One?

I was recently chatting with a friend who works in the digital space and we were joking about how we often live our lives in buzzwords. Whether it’s talking about the optimization of the omnichannel experience or how data-driven insights drive connected customer experiences, I often speak in these buzzword-riddled sentences.

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What Do You Want Your Work/Life “Balance” To Be?

This past Wednesday IPG hosted a Women’s Leadership Network event at sister agency, Hill Holliday. A panel of inspirational women spoke to a number of topics based on their past experience, which varied greatly (thankfully) to give our diverse group an insightful night of “wine and wisdom” – so that regardless of what you’re grappling with now or where you want to be in the future, there’s something to learn from others.

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