5 Lessons Learned on the Path to SEO Brilliance

As a recent college graduate, immersing myself in the world of SEO has had a definite learning curve. Familiarizing myself with it has been a gradual process and although I’ve yet to become the sage of SEO, I have learned a few important things along the way. Taking you through all the lessons I’ve learned since day one would be impossible, so I’d like to share 5 realizations I have had since the beginning of my SEO journey.

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Genuine Gives Back

To kick off this holiday season Genuine’s volunteer committee, Genuine.Does.Good.Stuff. (GDGS), hosted two events to give back to our community. With Thanksgiving approaching, GDGS organized a food drive to benefit the efforts of the Greater Boston Food Bank. This well-known agency is the largest hunger relief organization in New England providing meals to 545,000 people in 2014.

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Genuine Designs New IPG Media Wall

Genuine is extremely proud to have been hand selected by our parent company, IPG, to creatively support their move into their new company headquarters at 909 Third Avenue in NYC.  This move will see IPG corporate headquarters sharing an address with more than a dozen IPG agencies including Genuine (NYC), DeVries, FutureBrand, Golin, Jack Morton, Octagon, Rogers & Cowan and Weber Shandwick.

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Content Strategy in the UX World

The Genuine UX team is committed to participating in the the vibrant Boston UX community so we didn’t dream of missing November’s UX meetup. Half our team visited the Google offices for November’s UX Boston meetup, brushing shoulders with the likes of Marli Mesibov of Mad*Pow, Caroline Roberts and Krista Siniscarco from Mullen, and Jonathan Abbett of ACT.md.

Since you may have not have made it over the Charles on that balmy November eve, here are some highlights we got excited about!

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Motion Graphics vs. Animation

“You say you’re a ‘motion designer?’ Oh, you mean you’re an animator?”

-Everyone at every party I’ve ever been to, ever.

The terms motion graphics and animation are often used interchangeably, and sometimes that’s okay. To animate merely means to give life to something, and that can mean giving life to a line of text or primitive shapes just as much as to Bugs Bunny or Wall-E. But are these two labels really the same beast?

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