Want to convince your client, management and project team to take action on your findings? The best way is to create a 5-minute highlights video.
A recent report by eConsultancy says digital advertising will overtake TV by 2017. “The traditional TV model is breaking apart,” said Laura Desmond, chief executive of Starcom MediaVest, one of the world’s largest ad-buying companies. “It’s both a crisis and a huge opportunity.” In advance of that tectonic shift, I’m going to make a simple suggestion: replace your traditional ad agency with a digital interactive one and have them do it all.
Why? Three reasons:
Getting that first job as a Junior Experience Designer in an agency can be a daunting task. We recently welcomed a new Jr Experience Designer to our team, and thought we’d share with you what the hiring process is like, and what you can do to stand out.
Motion design (or motion graphics) is one of those disciplines without a solid definition, but many folks feel they know it when they see it. Title sequences for movies? Yup. Animation for brands and corporate clients? Sure. These are fair assumptions that cover a lot of the work coming out today, but it’s not a complete definition.