WTF is a MarTech Stack and How Do I Get One?

I was recently chatting with a friend who works in the digital space and we were joking about how we often live our lives in buzzwords. Whether it’s talking about the optimization of the omnichannel experience or how data-driven insights drive connected customer experiences, I often speak in these buzzword-riddled sentences.

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What Do You Want Your Work/Life “Balance” To Be?

This past Wednesday IPG hosted a Women’s Leadership Network event at sister agency, Hill Holliday. A panel of inspirational women spoke to a number of topics based on their past experience, which varied greatly (thankfully) to give our diverse group an insightful night of “wine and wisdom” – so that regardless of what you’re grappling with now or where you want to be in the future, there’s something to learn from others.

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Inspire, Connect & Provoke: What I Learned at FutureM

Last week, I attended FutureM 2016 at the Boston Innovation and Design Building. Attendees ranged from ad agency folks like myself, vendors and publishers, brand marketers, and even the press. There were back-to-back sessions, tons of pastries, and immeasurable learnings. But I figured I could distill those learnings in a few key points:

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Sitecore Security and Workflow Mastery Part II

The Best Recipe for Roles

Because Sitecore security is a single system that is used to cover many bases, and because it is evaluated based on user activity, it is very easy to paint yourself into a corner. It is easy to end up with users who have insufficient privileges to perform a new activity, or worse, users who are elevated to admin because it’s “the only way” they can have sufficient rights to do their job. Both of these conditions are preventable through careful security role design.

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Sitecore Security and Workflow Mastery Part I

Sitecore Security is like an onion. It has layers.

CMS security can be a complex topic, but is critical to understand when you have a rich governance model that includes multiple departments, levels of approval, translation requirements, and shared content needs. This blog series will cover the important concepts that have to be adhered to when creating your Sitecore security model to ensure content authors only have access to the features, content, and approval steps appropriate to their role in the organization.

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