Culture of Innovation

Innovation is having a moment. Brands, products and individuals are all striving to be and say that they are innovative. But unpacking this word has lead me to some bigger questions… what does it really mean to be truly innovative? How can you foster a culture of innovation within a company? How do you find and attract innovative people?  I had the opportunity to get more insight into my questions when attending a panel hosted by MITX called “Disruptive Innovators Series: The Anatomy of an Innovator.

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Genuine’s First Client-Inspired Hackathon

In our industry, clients occasionally ask for a proof of concept before committing to larger projects. The POC is a fun exercise that shows the capabilities and talent of our teams, and ultimately proves that an exciting creative idea can become a reality. Recently, we were asked to do just that by a client, but with a twist: they wanted it run like a hackathon.

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Digital Experience Cloud and Episerver Managed Services

Digital Experience Cloud is Episerver’s cloud offering wrapping Episerver CMS, Find, and Commerce together in one hosted platform. Episerver Managed Services is the support team behind that operation which provides the following: a help desk and a team of technicians that will deploy sites, manage environment revisions, create database backups, and troubleshoot incidents for you. They have operations centers around the world which allow them to support applications 24/7.

Let’s take a look at the takeaways from Genuine’s recent opportunity to implement the Digital Experience Cloud Platform and work with Episerver Managed Services.
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Data Analysis: The Foundation for Inventing Strong Personalization

I will admit it – I hate math. Numbers are my enemy. When I think about math and data analysis, I am taken back to the days of equations on chalk boards and TI-83 calculators. That being said, math and numbers have become part of my daily life because data is key to developing strong digital strategies, and more specifically personalization.

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Embrace Change Strategically: The Instagram Algorithm 2016

Instagram Marketing Strategy
Remember that (other) big Instagram news? The one that was going to break the space-time continuum of Instagram? Well…it still hasn’t happened yet, but in light of the new branding, we’d guess it’s not too far away. So, put aside your feelings on the new logo, and start preparing for the newsfeed algorithm coming soon(ish). Read More →

Strategists Come Together to Strategize Over Crafting Strategy

Genuine recently hosted a diverse group of 50+ designers, UXers, researchers, developers, product managers and start-up execs for a Boston Strategy meetup around “UX Strategy.” A few of us, including Lauren Werner and myself, had the great opportunity to share what this means for us to the group. And while our roles and companies varied greatly, along with our individual challenges, we could all hold to a few truths. Read More →

Solving Problems with the OBJECT (Element) in IE/Edge

The moral of this story was quite simple: the OBJECT Element in IE/Edge Doesn’t Work the Way You Would Think It Should. It was getting through the issue and to that conclusion that made some of our developers view this brick wall (above) as being ripe for a head-bashing (our own heads, that is). What we found in the end was that, if you’re using the OBJECT element to bring in external content, make sure the server and firewall of the server that the content lives on allows HEAD requests. Duh! Read More →

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