How to Create Functional Forms

These days, just about every site needs great forms. Forms generate leads, create support tickets, collect user feedback and are even a source of potential new product innovation from your customer base. The big problem is that forms can be confusing and frustrating for your users. When that happens, the users either stop, give you weak data, or worse, just plug in fake data. Read More →

Rotoscoping: The Zen of Motion Graphics

Rotoscoping is the terrible and painstaking process of tracing elements footage frame-by-frame to create a matte. Many times this matte is just used invisibly to help you accomplish other tasks in your shot, such as making animated characters appear to pass behind real objects, or replacing the content in a signpost with something new. But just as often, rotoscoping is a powerful and high-value technique for creating wicked cool visuals.

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Twitter and the NFL: The Next Step for Media Consumption

It’s no secret that, since it went public, Twitter has disappointed shareholders and made myopic non-believers of the micro-blogging platform tell everyone “I told you so.” Perhaps many of those people don’t see the value in Twitter, but even power-users can agree that it hasn’t evolved like its social media competitors. It’s not popular for peer-to-peer communication—onboarding yourself makes you feel lost in a forest with no compass—and some people still proclaim they just “don’t get it, man.”

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Mobile-Geddon 2016 – Are you prepared?

Google recently
announced on its Webmaster Central blog that, come May, it would be placing an even greater emphasis on mobile-friendly sites. Per usual, Google was vague on the specifics. However, they were clear to highlight that, if you do not have a mobile-friendly site, you will be even further penalized in organic search ranking.

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How to “Crush it” With Quick Usability Testing

Usability testing can be time-consuming, but not difficult. In the past, the Genuine UX team had done traditional, in-person-moderated usability testing. However, with the industry shift to Lean UX and quick prototyping and testing process, we have been taking a faster approach to testing without sacrificing quality by using an online testing service. Here are a few things we have learned along the way.

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Sitecore Page Performance Part 5: Critical Assets


Developers should be familiar with the concept of “Semantic HTML.” It’s a practice where HTML markup is used only to describe and organize content with the display details applied independently through discrete files. This separation of concerns helps address search engine optimization needs as well as screen reader support, and ultimately both “responsive” and “adaptive” design. The concept has deep roots in XML, where the markup is nothing but the data, and it’s up to the interpreting system to display it.

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