Last week, I had the privilege to not only attend, but also speak at the eMetrics Summit in San Francisco. The summit, which is in held in concert with Predictive Analytics World, brings together marketing analytics practitioners and experts to discuss hot topics around the impact of data and technology on marketing ROI.
This past weekend, I had the honor of judging MassTLC 2017 Technovation Challenge. Saturday’s event was a regional pitch event, part of a larger global challenge that arms girls 10-18 years old with the necessary skills and know-how to become entrepreneurs and leaders within the tech and startup industries. Teams came from Massachusetts and Rhode Island eager to present new mobile app ideas ranging from bullying prevention to lobster trap tracking, all of which identified a solution to better the world we live in today and boy, was I inspired!
At Genuine, we take tremendous pride in the creative and innovative work we produce for our clients. And, when it comes to experiential marketing, our agency goes above and beyond to deliver unimaginable digital activations that drive the “ah-ha” factor, loads of engagement and a ton of brand awareness. When I booked my trip to Coachella, yes, I was excited to party and have fun. However, as a .Net Developer and self-proclaimed marketing nerd, I also was really looking forward to seeing how today’s brands were marketing themselves to the cool kids in the desert.
Members of Genuine recently traveled to Baltimore, Maryland to attend DrupalCon North America 2017. These are their stories.
With a commitment to the ever-evolving “youth in tech” community, Genuine approached a student-run nonprofit hackathon to offer its Boston headquarters as a potential venue for their 2017 competition.
Making assumptions can be the downfall of many a marketer.
Caution to all readers, I’m about to make very bold, controversial statement, “Drupal may not be the right tool for every project.” Read More →
I love data. There, I said it. I may not be a mathematician (yes, I still count on my fingers), but I understand the importance of data and numbers. Read More →
Earlier this month, 10 Genuine employees spanning many departments and disciplines had the unique opportunity to unite as female professionals and attend AdClub’s 9th annual Women’s Leadership Forum – an event dedicated to recognizing and honoring influential individuals for their leadership qualities and accomplishments. Read More →