Media Driven By

phone showing social media post
  • Immediate, notable increase in sales
  • Discovered two new core target groups

Dynamic testing sprints at the start of this partnership identified two new high performing audience segments which Welch's has since added to their core target groups. What began with a small project with early success, swiftly grew in to a full service partnership overseeing a full site redesign, branding and campaign work, and media.

women adhering poster to wall with velcro
  • 10% lift in sales across key retailers
  • 7.8MM impressions with 1% CTR
  • 1.2MM post engagements with 15% PER
  • 1MM video views with 24.5% VVR

VELCRO® Brand's HANGables™ product line had been in market for almost a year, but product awareness and sales were very low. They needed fresh, engaging creative to generate interest in the product and boost sales at their key retailers.



Welch’s and Velcro are two integrated projects I’ve enjoyed overseeing media for since joining Genuine six months ago. 

With a background on the brand side, as well as twenty years at big and small agencies alike, in Genuine I see a unique opportunity for brands to choose the quality attention and service of a boutique agency, with the media buying power of Interpublic Group's MEDIABRANDS. Genuine brings to the table a cohesive in-house team with broad traditional and emerging skills and capabilities; coupled with a unique ability to execute on complex projects demanded by the increasingly integrated world of today.

Adam Kasper, Executive Media Director


  • Chief Media Officer - Havas
  • Chief Media Officer - Allen & Gerritsen
  • VP Marketing - Bob's Discount Furniture

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Our agency's sizzle reel is below, or you can choose to see results for projects relevant to media and analytics, websites and technologies, creative, live digital experiences, and branding and strategy.

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Adam Kasper
Executive Media Director Adam Kasper

Thank you!

I do hope this has been informative and time well spent. I look forward to the chance to connect when the time is right for you.


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  • Harvard Business School
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