Full Service


Today's most powerful brands are built from a digital-first perspective.

We live in a rapidly evolving business and consumer digital landscape, where technology demands constant attention and adaptation just to remain informed, let alone be competitive.

To be competitive today, the best people and technology also need the best approach, and with the greatest cohesion.

Clients at Genuine rely on me to help navigate their digital futures, and to know when to pull in which people, technologies and approaches required to achieve competitive advantages in dynamic situations.

From my page you can also jump to:

Mitch, who explains our strategic approach to making brands more agile,

Mike, who can show you 9 of the 22 complex websites we built last year,

Stephen, with our approach to creative and recent result with Welch’s and athenahealth, and

Craig, who contextualizes our relationship with Jack Morton Worldwide for live digital experiences, and highlights recent results with Audible and Charmin.

Jen Poirier, SVP, Client Services



  • VP/Group Director of Marketing - Digitas
  • Account Director - Isobar

Below you can see our agency's sizzle reel, or if you have more specific interest(s) you can jump directly to relevant projects and results for websites and technologies, campaigns and content, live digital experiences, and branding and strategy.

Please feel free to suggest times to connect.

Jen Poirier
SVP, Client Services Jen Poirier

Thank you!

I appreciate your time and very much look forward to learning more about your world if you should find yourself in need of new partners.


  • Sequirus
  • Zantac
  • Johnson & Johnson
  • Sanofi
  • Baxter
  • Partners Healthcare
  • Massachusetts General Hospital
  • Boston Childrens Hospital
  • Novartis
  • Shire
  • Boehringer Ingelheim
  • Insulet Corporation