Campaigns + Content

patient and doctor
  • 18% increase in favorability
  • 65% pre-roll completion rate (40% avg)

athenahealth sought to raise awareness of its unique ability to help healthcare providers of all sizes reduce and streamline time-consuming tasks that get in the way of patient care and practise performance. But how can they reach doctors who have zero available time? ...

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welchs farmer
  • Immediate lift is sales
  • Grew into AOR relationship

Welch’s needed a new brand campaign that would resonate with a super-informed, hyper-connected and socially-conscious millennial mom who wants to know where her food comes from. A mom who distrusts big, faceless consumer packaged goods companies – and thinks Welch’s is one of them.

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Hello...

Since day one, Genuine has been a marriage of technology and creative, in one room, inventing together – effectively merging design thinking with brand development.

In a digital landscape overrun by bots and ruled by user data, it's more important than ever before to create connections with consumers that transcend the transactional. To understand the culture. To stop thumbs. To connect emotionally. To tell stories. At Genuine, our creative talent is thoughtfully gleaned from agencies of all specialties - broadcast and direct, digital and design, social and experiential - to do just that.

With creatives from so many different backgrounds collaborating, from art directors and copywriters to graphic designers, experience designers, UI designers, editors, animators, makers and doers, the one value we share in common is collaboration. Only by inventing together can we create truly meaningful stories that connect, and make our brands easier to love.

Stephen Potter, SVP, Creative Director

stephen.potter@wearegenuine.com

Background

  • Digital Creative Director - MMB
  • VP / Creative Director - Arnold Worldwide
  • Experience Lead - Razorfish

Below is our 2018 sizzle reel, or feel free to jump directly to results for projects relevant to media and analytics, websites and technologies, creative, live digital experiences, and branding and strategy.

Please feel free to suggest times to connect.

Stephen Potter
SVP, Creative Director Stephen Potter

Thank you!

There's so much more to share and learn together - I look forward to the chance to learn more when the time is right... Thank you for your time - Cheers!

Regards,
stephen.potter@wearegenuine.com

  • BIC
  • Harvard Business School
  • Johnson & Johnson
  • Lysol
  • Sequirus
  • Veritas Genetics
  • Wellpet
  • iRobot
  • Hatch
  • MITX
  • MediaPost OMMA
  • Webby